Charcoal has definite health benefits, and I think toothpaste with activated charcoal makes a lot of sense. My wife bought a tube of this hello brand of black toothpaste a couple weeks ago and I've become a big fan of the product.
"directions: apply to your fav bristles and brush like a boss. look in the mirror, dig your black teeth and take a selfie. fyi, black paste may be messy so please spit responsibly. smile often."Yes, there is a novelty aspect to this product, but I do think my teeth are brighter and my breath is fresher after using this toothpaste.
Here's a link to the web site: Hello Activated Charcoal Toothpaste
Here's more copy from the back of the tube:
"free from artificial sweeteners, artificial flavors, dyes, fluoride, sls/sulfates, microbeads, parabens, triclosan, dairy, and gluten. #brushhappy"It appears that this product is also free from all capitalization. What's with that?